The AIKON #tide is just like the rest of the AIKON family, except it's made out of upcycled plastic from the ocean and glass fibre. The resulting composite is significantly more eco-friendly than producing new PET while being significantly harder and five times as resistant as the latter. This new version's composite material is used for the bezel, case, back, crown, end piece, and buckle. One fabulous watch and its bespoke packaging are entirely crafted from #tide ocean material®; this process requires 17 bottles. Both parties benefit from the agreement. SPECIFICATION : Brand :  Maurice Lacroix Model : AIKON Movement : Quartz Case material : Plastic Bracelet material : Rubber Gender : Men's watch/Unisex Case material : Plastic Case diameter : 40 mm Dial : Blue Water resistance : 10 ATM Crystal :  Sapphire crystal Bracelet material : Rubber Bracelet color : White Functions : Date Case and buckle made of upcycled plastic from the sea blue Made in Switzerland About Brand Maurice Lacroix has combined traditional Swiss watchmaking techniques with focused design details and features for over 40 years. Maurice Lacroix's timepieces are well-known and admired in their price segment. Aikon is the brand's most iconic design. It was introduced in the 1990s as the Calypso collection—crucial to the company's early success as a premium sport watch with integrated straps.